September 1, 2018
Carl J.
Kosnar Becomes Consultant for the IFA Social Sector
Franchising Task Force
SAN DIEGO, CA--(September 1, 2018) —
The International Franchise Association’s (IFA), Social Sector Franchising Task Force
Group, has announced
that The Kosnar Group’s Managing Partner, Carl J. Kosnar, has been selected as one
of its social franchise mentors, to counsel companies seeking assistance with
developing a social franchise.
“The subject of social enterprise business entities has fascinated me over the past few
years. Our firm has been involved in helping companies franchise their
businesses, and license products and services through technology transfer for
over 35 years,” said Mr. Kosnar.
“The success of the American franchise
business model is well documented through volumes of books and articles,
including those I have written, over the last thirty-five years. It is
not my intent to add to the prolific amount of text that already exists, but
rather to explore the opportunities that we perceive in attempting to merge the
American franchise business model with a Social Enterprise Franchise,” added
Kosnar.
Much has been written in recent years
extolling the virtues of franchising as it exists in the United States and
other countries. However, there has been a dearth of information and
analysis of the economic impact and potential of franchising, or similar
economic expansion systems, in developing Social Enterprise ventures.
One of the pioneers in the U.S. to promote
social franchising is the IFA Social Sector Franchising Task Force. The Task
Force is made up of IFA members, experienced and innovative franchise
professionals who have joined together to help social sector franchisors and
other NGOs. The Social franchise model creates opportunities for local
entrepreneurs to deliver products and services in underserved communities
worldwide.
Commercial franchising
and social franchising are variations on the same basic strategy for expanding
a business. They differ in just two ways:
·
The type and purpose of the products
and services offered by the business being franchised
·
The profile of the target customer
Social franchised businesses, like those operated by traditional NGOs (nongovernmental organizations) are primarily developed to offer products and services that people need — not simply want — such as healthcare, safe drinking water, sanitation, clean energy, and education. These are social enterprises whose creation is targeted to achieve goals such as those set in the 2030 Sustainable Development Goals established by the United Nations.
For more information
about social enterprise franchising, please contact Carl Kosnar.
Contact:
CARL J. KOSNAR
MANAGING PARTNER
THE KOSNAR GROUP
2306 WALES DRIVE
CARDIFF BY THE SEA, CA 92007
PHONE: (619) 994-2258
FAX: (760) 632-0772
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